报告摘要：
Ride-sourcing platforms such as DiDi and Uber almost all provide self-employed drivers with a revenue-sharing contract, whilst most traditional taxi companies charge a fixed membership fee from drivers periodically. We first propose a microeconomic model to answer what is the feasibility of implementing the membership fee in the ride-sourcing market, and how the market performance would be improved if a membership and revenue-sharing combined charge is implemented.Then we do a reinforcement learning based reconstruction of a realistic ride-sourcing market in a local area of Chengdu in November 2016. Results show that the membership charge scheme may bring more profits to the platform than the revenue-sharing one in particular situations, and the combination of revenue-sharing and membership always performs better than any one of them. The model and findings can help ride-sourcing platforms implement more refined charge strategies to achieve a win-win-win situation for platforms, passengers and drivers.
专家简介：
刘天亮，北京航空航天大学教授、博导。博士毕业于北航，先后在清华大学、香港科技大学、新加坡南洋理工大学和美国西北大学进行博士后和访学研究。在Transportation Research(PartA/B/C/E)和管理科学学报等学术刊物上发表论文40余篇。现任管理科学与工程学会理事、《交通运输系统工程与信息》刊物编委等。2010年获全国百篇优秀博士学位论文提名，2013年获教育部新世纪优秀人才计划支持，2020年入选国家级青年人才计划。
Ride-sourcing platforms such as DiDi and Uber almost all provide self-employed drivers with a revenue-sharing contract, whilst most traditional taxi companies charge a fixed membership fee from drivers periodically. We first propose a microeconomic model to answer what is the feasibility of implementing the membership fee in the ride-sourcing market, and how the market performance would be improved if a membership and revenue-sharing combined charge is implemented.Then we do a reinforcement learning based reconstruction of a realistic ride-sourcing market in a local area of Chengdu in November 2016. Results show that the membership charge scheme may bring more profits to the platform than the revenue-sharing one in particular situations, and the combination of revenue-sharing and membership always performs better than any one of them. The model and findings can help ride-sourcing platforms implement more refined charge strategies to achieve a win-win-win situation for platforms, passengers and drivers.
专家简介：
刘天亮，北京航空航天大学教授、博导。博士毕业于北航，先后在清华大学、香港科技大学、新加坡南洋理工大学和美国西北大学进行博士后和访学研究。在Transportation Research(PartA/B/C/E)和管理科学学报等学术刊物上发表论文40余篇。现任管理科学与工程学会理事、《交通运输系统工程与信息》刊物编委等。2010年获全国百篇优秀博士学位论文提名，2013年获教育部新世纪优秀人才计划支持，2020年入选国家级青年人才计划。