时 间：9月11日9:00
地 点：文理楼580
嘉 宾：陈剑 教授
报告摘要：
As a major contributor to plastic pollution, single-use packaging has become ubiquitous in modern consumption. This presentation addresses the critical challenge of plastic pollution by examining the potential of reusable packaging, with a specific focus on the influence of consumer pro-environmental behavior on its effective adoption. This talk is structured in two parts. First, we examine how the Bring Your Own Container (BYOC) program influences a firm’s decisions regarding disposable packaging and its corresponding communication strategies. Second, we investigate how firms can influence consumer adoption of reusable packaging by leveraging price incentives and adjusting convenience levels. Both parts also deliver some managerial insights.
(Joint work with Yunlong Peng from the University of Warwick, Fei Gao from Indiana University)
嘉宾简介：
陈剑，现为清华大学文科资深教授、清华大学詹家骏全职讲席教授、教育部人文社会科学重点研究基地——清华大学现代管理研究中心主任。致力于企业运营管理与供应链协调优化、系统工程、新兴商务模式分析与优化、决策理论与方法等研究，在国内外学术刊物上发表论文两百多篇。
